I drafted this tech pack in 2026 from the original print file and question bank. Yellow blanks mark what a printer quote fills in.
TECH PACK · MM-001 · v0.1 DRAFT
MirrorMe card game
Icebreakers that go deeper without getting awkward. This pack is everything a printer needs to quote, proof and produce the deck.
- Style no.
- MM-001
- Owner
- Chae Kim, co-founder
- Category
- Party / icebreaker card game
- Target retail
- $30 to 40
- Version date
- 2026-10-21
- Status
- Draft for quote
Black text = from your files (print PDF, question sheet, case study)
TBD = fill in before sending to a printer
Print or save as PDF (Cmd + P). Each section prints as its own block.
01Product overview
What it is and who it is for
- Concept
- Built on the OCEAN personality model. A category card sets a trait, a question card asks about someone at the table, and players rate them 1 to 5.
- Customers
- Regular hosts, and the venues that host them (card game cafes, social events).
- Players
- min to max players
- Play time
- minutes
- Age rating
- e.g. 14+
- Card size
- 2.5 × 3.5 in (63.5 × 88.9 mm), poker size · print PDF
- Print file
- MirrorMe Final.pdf, 55 pages at card size
- Question bank
- 54 questions, 47 rated on a 1 to 5 scale · question sheet
- Card types
- Category, question, setup and rules
- Card count
- confirm final deck count vs 55-page file
02Bill of materials
Every part in the box
| # | Component | Spec | Qty / unit | Supplier | Unit cost |
|---|
| 1 | Category cards | One per trait, plus trivia | 6 ? | printer | $ |
| 2 | Question cards | See deck breakdown below | 54 | printer | $ |
| 3 | Setup and rules card | Same stock as deck | 1 to 2 | printer | $ |
| 4 | Tuck box | Fits 2.5 × 3.5 in deck, see section 05 | 1 | printer | $ |
| 5 | Shrink wrap | Clear, around tuck box | 1 | printer | $ |
| 6 | Scorepad or tokens | Optional, for tracking 1 to 5 ratings | 0 or 1 | supplier | $ |
| Total materials | | | | $ |
Deck breakdown from the question sheet
| Category | Trait color | Question type | Questions |
|---|
| Openness to experience | Pantone | 1 to 5 rating | 7 |
| Conscientiousness | Pantone | 1 to 5 rating | 14 |
| Extraversion | Pantone | 1 to 5 rating | 9 |
| Agreeableness | Pantone | 1 to 5 rating | 6 |
| Neuroticism | Pantone | 1 to 5 rating | 11 |
| Trivia | Pantone | answer format | 7 |
| Total | | | 54 |
Dot colors are placeholders so the categories read apart. Replace with your real card colors.
03Card specification
Trim, bleed, safe zone, stock
- Trim size
- 2.5 × 3.5 in (63.5 × 88.9 mm)
- Bleed
- 0.125 in / 3 mm each side · confirm with printer
- Safe zone
- 0.125 in / 3 mm inside trim
- Corners
- radius, e.g. 3 mm
- Card stock
- gsm and core, e.g. 300 to 330 gsm black core
- Finish
- matte, gloss or linen
- Print
- 4/4 CMYK, both sides
- File format
- PDF, one card per page · matches current file add bleed + crop marks
04Card artwork templates
Layout rules per card type
CATEGORY
Conscientiousness
Rate how organized and dependable they are.
Category card · sets the trait
CONSCIENTIOUSNESS
How punctual is [Subject]?
12345
Strongly disagreeStrongly agree
Question card · from the sheet
Layout rules
- [Subject] is the placeholder for the person being rated. Keep it as one word so lines never reflow.
- Each question card carries its trait name and color, so cards can be sorted back into categories.
- The 1 to 5 scale sits in the same spot on every rating card.
- Typeface font name, sizes · minimum text size e.g. 8 pt
05Packaging
Tuck box dieline
- Box style
- Tuck box for one poker-size deck
- Inner size
- W × H × D · about 2.56 × 3.56 in plus deck depth
- Deck depth
- measure a stack of the final cards
- Board
- e.g. 350 gsm SBS
- Front
- Logo, tagline, player count, play time, age
- Back
- How it works in 3 steps, barcode, company name and address
- Barcode
- UPC / EAN
- Safety marks
- check rules for each sales market
The dieline is illustrative. Ask your printer for their own template at the final deck depth.
06Costing sheet
Unit cost vs target price
| Cost line | Per unit |
|---|
| Cards (printing + stock) | $ |
| Tuck box + shrink wrap | $ |
| Freight to you | $ |
| Duty and fees | $ |
| Fulfillment / shipping to customer | $ |
| Landed cost | $ |
| Retail price | $30 to 40 |
| Wholesale price to venues | $ |
Common rule of thumb: keep landed cost at or under 20 to 25% of retail, so wholesale (often around half of retail) still leaves margin.
landed cost ≈ 22%your margin on wholesaleretailer margin
- At $30 retail
- landed cost target ≈ $6.00 to 7.50
- At $40 retail
- landed cost target ≈ $8.00 to 10.00
- Quote MOQ
- e.g. 500 / 1,000 / 2,500 units
07Proofing and quality checklist
Before you approve the run
Digital proof
- Every card has bleed and stays inside the safe zone
- Card count and order match the BOM
- Trait name and color on every question card match its category
- [Subject] spelled the same on every card
- Spelling check on all 54 questions and the rules
Physical sample
- Colors match the approved proof
- Front and back line up (no off-center backs)
- Cards shuffle cleanly and do not stick
- Deck fits the box without forcing
- Shrink wrap tight, barcode scans